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By Reich
February 3, 2024
Artificial Intellegence (AI), Marketing, SEO, Social Media Marketing, Tech

Best Practice: How to Adapt Your SEO Strategy for the AI Era

Artificial intelligence (AI) is transforming the world of SEO, changing the way search engines operate and how businesses optimize their online presence. In this article, I will discuss how AI affects SEO, from improving search result accuracy and personalization to enhancing content creation and optimization. I will also share some tips on how to adapt your SEO strategy for the AI era and leverage AI-driven tools to boost your SEO performance.

By Reich
January 27, 2024
Artificial Intellegence (AI), Tech

How to Choose the Best Generative AI Solution for Your Needs | ChatGPT vs. Google Bard vs. Bing Chat vs. Claude

Generative AI is a powerful technology that can create new content from scratch, such as text, images, audio, or video. However, not all generative AI solutions are the same. Depending on your needs and preferences, you may want to use different tools for different tasks. In this article, we will compare five popular generative AI solutions that can create text from text prompts: ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude. We will evaluate them based on four criteria: on-topic, accuracy, completeness, and quality. We will also provide some examples of how each tool performs on different types of queries, such as local search, current events, creative writing, and trivia.

By Reich
January 9, 2024
Advertising, Marketing, Media, Social Media Marketing, Tech

6 Easy Ways Social Media Can Strengthen Your Brand

Social media is a powerful tool for building and growing your brand. It can help you reach new audiences, engage with existing customers, and showcase your brand personality. In this article, you'll learn six easy ways you can use social media to strengthen your brand, from defining your brand voice and tone to measuring and optimizing your performance.