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By Reich
January 29, 2024
Cryptocurrencies, Digital Coin, Finance, Tech

Bitcoin, Ethereum, Dogecoin Trade Mixed as Google Allows BTC ETF Ads

Bitcoin, Ethereum, and Dogecoin showed mixed trading on Sunday evening as traders monitored the inflows into the recently launched Bitcoin exchange-traded funds and anticipated the Bitcoin halving in April. The crypto market also reacted to the news that Google will allow the advertising of certain cryptocurrency products on the major search engine starting from Monday. Google's policy change is expected to boost the visibility and adoption of Bitcoin and exchange-traded funds, which offer investors a convenient and regulated way to gain exposure to the cryptocurrency market. However, some analysts and investors are still waiting for the approval of a spot Bitcoin ETF, which would track the actual price of Bitcoin and hold the physical asset in custody. A spot Bitcoin ETF could propel the price of Bitcoin to $500,000, according to a Bloomberg Intelligence analyst.

By Reich
October 20, 2023
Social Media Marketing, Tech

Channel Factory’s Contextual Advertising Triumphs: 28% More Attention Than Industry Benchmarks

A recent study, conducted by leading attention measurement platform Playground xyz, has unveiled an impressive revelation: brand suitable and contextually-delivered advertising via Channel Factory generates an average of 28% more attention than industry-wide benchmarks. This study underscores the effectiveness of Channel Factory's approach in delivering advertising content in contextually relevant spaces on YouTube.